Google Ads Course / PPC Training
Learn everything you need to know about Adwords, from understanding the benefits of using Google Ads to the best ways to create a campaign
Pre -Requisite
- Basic Knowledge of SEO
- Basic Knowledge of Marketing
Course Outline
- Introduction to Google Ads Course
- Psychology of Search
- Google Ads Funnels
- Types of Google Ads – Search, Display, Video and Mobile Ads
- Profitable Bidding Strategies
- Keywords and How to write killer Ads
- Structuring Ads like a Professional
- Conversion Rate Optimization
- Google Ads in the World of Machine Learning and AI
- How to use Google Ads as a Business Owner, Freelancer and Professional
Learning Outcomes:
- Basics of Advertising
- Psychology of Search and why Google Ads is the most powerful advertising platform in
the world - Basics of Conversion Rate Optimization which includes Heuristic Analysis
- Create, develop and optimize Google Ads like a professional
- Remarketing and why is it still relevant in Pakistani Market
- Complete your goals through Google Ads if you are a business owner by bringing leads ,
conversion or store traffic. - Google Ads in the world of automation and how the future will be with Google Ads
- Privacy issues and Policies in Google Ads
- How to avoid getting our account suspended
- How to plan our budget for Google Ads
- When to operate on our own and when to leave the task to Google AI and Machine
Learning technology - Real Agency level case studies of Google Ads accounts like Pizza Hut, Soneri Bank,
HibaLife, Prince, Candi , Zeera Plus, JaaferJees, Loreal, Ziauddin University and Hospital
and Creek Mart. - Questions and Answers to tackle in interview of Google Ads
