Diploma in Digital Marketing– DIDM

Diploma in Digital Marketing– DIDM

Digital Marketing Module

• Traditional Marketing VS Digital Marketing
• Understanding digital marketing process
• Increasing visibility of brand
• Types of visibility?
• Bringing Traffic
• Inbound Vs Outbound
• Converting traffic into leads
• Sales funnels & conversions
• Types of retention
• Evaluation performance using tools

Social Media Marketing Fundamentals

• Social Media Marketing concepts
• Define Your Goals
• Create a Journey Map for social media
• Identify Key Channels
• Develop a Content Strategy
• Draft a Content Calendar
• Plan Your Resources
• Simply Measure

Strategy creation

• How to generate Ideas
• How to create a Flow
• Which Channels to use
• How to do Budgeting
• How to do Profiling – Interests
• How to create a backup Plan
• Approval

Facebook Marketing

• Facebook Page Optimization
• Business Manager
• Increasing likes(legitimate way)
• Tools for engagement
• Understanding blind posts
• Ads Manger
• Ad Account Setting
• Facebook Paid Advertising
• Targeting audience
• audience insights

Facebook Marketing

• Facebook Page Optimization
• Business Manager
• Increasing likes(legitimate way)
• Tools for engagement
• Understanding blind posts
• Ads Manger
• Ad Account Setting
• Facebook Paid Advertising
• Targeting audience
• Audience insights

Facebook Ads Advance

• Use Re-Targeting
• custom audiences
• create sequences
• work with Face book Pixels
• Manual Placements
• Bidding
• Ads Report

Search Engine Optimization Fundamentals

• OnPage SEO:
• Indexing and Crawling
• Keyword research
• Keywords analysis
• SEO Strategy
• Target Markets
• Keyword Density
• Web Speed Optimization

Off-page SEO:

• Indexing and Crawling
• SEO audit Checklist
• Content Freshness & plagiarism
• Pages Title Tags
• Sitemaps & Robo.Txt
• Meta Keywords and Descriptions
• Link Building
• Content Marketing
• Social Media in SEO
• Outbound Linking
• Image Links

WordPress Development Module:

• WordPress.com vs. WordPress.org
• WordPress Installations
• Understanding the Wp Dashboard
• Wp-admin panel & Settings
• Posting on your blog
• Blog – comments
• Adding and Managing categories
• Creating Pages
• Navbar Menus
• Media library
• Importing/Exporting content
• Pack of plugins Activation
• Contact Form Creation
• Customizing the sidebar

Freelancing Module:

• Freelancer Profile
• Fiverr & Upwork Algorithms
• Tour to the Website
• Building Portfolio
• How to get orders
• Rank On Top Pages
• Profile Reviews
• Winning Contests
• Payment Methods