Digital Marketing

Course Overview

The constantly evolving marketing landscape has made it imperative to deeply understand the role of digital marketing. Therefore, Axcore Training Academy offers an inclusive course that demonstrates how to do digital marketing entailing variant digital channels particular internet and mobile. Moreover, with the help of expert examples and tactics, the true meaning of search engine marketing definition will eventually be exposed to learners. In conclusions, The outcome of this course involve generating maximum traffic to your website and high ranking on Google and you can start earning from it.

Course Requisites

Above all, the course requisites only include:

1. Intermediate or A-levels
2. Basic Knowledge of English

Course Outline of Digital Marketing

Module 1 Introduction to Digital World

1. Overview of Digitalization
2. Also, Marketing mediums and platforms
3. SEO and SEM Basics
4. SEO and SEM Strategies
5. Also, Search Engine Marketing Strategies
6. In addition to it, Adwords and SEO
7. Finally, SEO Campaign Meaning

Module 2 Search Engine Optimization

1. On-Page and Off-Page SEO
2. Also, WordPress Websites (SEO Yoast Plugin)
3. Basic HTML websites and Bootstrap (Meta Description, title tags)
4. Similarly, Back Linking
5. Lastly, Classifieds and Forums

Module 3 Ads and Analytics

1. Overview of Google Ad words
2. Indexing and Crawling
3. Analytics Tools
4. Finally, Email Marketing

Module 4 B2B Marketing

1. B2B Digital Market Trends
2. Also, B2B Marketing Strategy Framework
3. Right Medium with Right Tools
4. Paid Campaigns
5. Facebook Boosting
6. Instagram Ads