Diploma in Digital Marketing– DIDM
Digital Marketing Module
- Traditional Marketing VS Digital Marketing
- Understanding digital marketing process
- Increasing visibility of brand
- Types of visibility?
- Bringing Traffic
- Inbound Vs Outbound
- Converting traffic into leads
- Sales funnels & conversions
- Types of retention
- Evaluation performance using tools
Social Media Marketing Fundamentals
- Social Media Marketing concepts
- Define Your Goals
- Create a Journey Map for social media
- Identify Key Channels
- Develop a Content Strategy
- Draft a Content Calendar
- Plan Your Resources
- Simply Measure
Strategy creation
- How to generate Ideas
- How to create a Flow
- Which Channels to use
- How to do Budgeting
- How to do Profiling – Interests
- How to create a backup Plan
- Approval
Facebook Marketing
- Facebook Page Optimization
- Business Manager
- Increasing likes(legitimate way)
- Tools for engagement
- Understanding blind posts
- Ads Manger
- Ad Account Setting
- Facebook Paid Advertising
- Targeting audience
- audience insights
Facebook Marketing
- Facebook Page Optimization
- Business Manager
- Increasing likes(legitimate way)
- Tools for engagement
- Understanding blind posts
- Ads Manger
- Ad Account Setting
- Facebook Paid Advertising
- Targeting audience
- Audience insights
Facebook Ads Advance
- Use Re-Targeting
- custom audiences
- create sequences
- work with Face book Pixels
- Manual Placements
- Bidding
- Ads Report
Search Engine Optimization Fundamentals
- OnPage SEO:
- Indexing and Crawling
- Keyword research
- Keywords analysis
- SEO Strategy
- Target Markets
- Keyword Density
- Web Speed Optimization
Off-page SEO:
- Indexing and Crawling
- SEO audit Checklist
- Content Freshness & plagiarism
- Pages Title Tags
- Sitemaps & Robo.Txt
- Meta Keywords and Descriptions
- Link Building
- Content Marketing
- Social Media in SEO
- Outbound Linking
- Image Links
WordPress Development Module:
- WordPress.com vs. WordPress.org
- WordPress Installations
- Understanding the Wp Dashboard
- Wp-admin panel & Settings
- Posting on your blog
- Blog – comments
- Adding and Managing categories
- Creating Pages
- Navbar Menus
- Media library
- Importing/Exporting content
- Pack of plugins Activation
- Contact Form Creation
- Customizing the sidebar
Freelancing Module:
- Freelancer Profile
- Fiverr & Upwork Algorithms
- Tour to the Website
- Building Portfolio
- How to get orders
- Rank On Top Pages
- Profile Reviews
- Winning Contests
- Payment Methods
