DIGITAL MARKETING
Course Overview
INTRODUCTION TO FACEBOOK MARKETING:
- Facebook Profile vs Facebook Page VS Facebook Group
- How to create and Optimize a Facebook Page
- How to claim URL/Username on Facebook
- How to Use Keywords in your Facebook Page Description
- How to select Facebook Page Category
FACEBOOK ADS FUNDAMENTALS:
- Types of Ads
- Basics of Facebook Ads
- 4 Elements of the Perfect Facebook AD
- Create a Post Engagement Ads
FACEBOOK ADS ADVANCE:
- Create your first Facebook Ad
- FB Campaign Setup
- FB Multiple ADSET
- FB Multiple Creative
- FB Demographic Targeting based on customer’s Education or Field to Study
- FB Targeting based on customer’s Interests
- FB Billing, Budget & Schedules
- A/B Split Test 101
FACEBOOK PIXEL:
- What is the Facebook Pixel + How to Install the Facebook Pixel?
- Facebook Pixels: What do you want to track?
- Create an Audience for Facebook Ads
- Types of Ads
- How UTM parameters and CRM tools can help optimize your FB Marketing efforts
- Split Testing in Facebook
- Split Test Images with Carousel Ads
- Budget Planning for each post and campaign.
FACEBOOK REPORTING:
- What is a Relevance Score + How to Increase it?
- Insights
- Audience Insights
INTRODUCTION INSTAGRAM MARKETING:
- Your Instagram Starter Mission!
- Getting Started – Establishing Your Instagram Account
- Choosing the perfect Instagram username/handle
- Optimizing your Instagram Bio
- Creating your Instagram Account Call-to-Action (CTA)
- Start your personal or your business account
- Photo Licensing and Image Ownership
- What to post on Instagram (Theme and Purpose)?
- Increasing your Image and Video Exposure
- Identifying and Locating your Target Audience on Instagram
- Promotional Strategy Spectrum: Sprint Vs Marathon
- Successfully Promoting your Instagram Account Outside of Instagram
- Connecting with your target Audience using Hashtags
- Promoting your Instagram Business to Your Target Audience
- A walk through on How to Run Ads using the Facebook Ads Manager
INSTAGRAM STORIES:
- Creating your own Instagram Stories
- Instagram Story Tips
- Instagram Live
- Introduction to IGTV
INTRODUCTION TO LINKEDIN:
- Create your plan for building your profile
- The bad, the good and the great of LinkedIn profiles
- Your headline – setting up your functional title
- What to put in your summary section?
- Pay attention to the small stuff!
- The critical importance of your industry choice
- How to use the experience section
- Skills, Endorsements and Recommendations
LINKEDIN ACCOUNT SETUP & OPTIMIZATION:
- LinkedIn Connections Hack
- LinkedIn InMail Hack
- LinkedIn Groups
- LinkedIn Company Page Setup
Boot Camp Registration Form
